Affordable Western style for every cowboy
Twister is your go-to brand when you need functional Western headwear without breaking the bank. They offer both felt (2X Wool and Fur Felt) and straw options (Bangora, Shantung in various X-ratings from 10x to 30x). The quality is honest for the price point—perfect for beginners, kids, or when you need a beater hat for dusty work. Their Premium Bangora and Shantung straws are particularly good summer options. Don't expect heirloom quality, but do expect proper Western styling that'll get the job done.
Twister is a brand of M&F Western Products, founded in 1969 by brothers Mickey and Frankie Eddins in Sulphur Springs, Texas. The company started as M&F Western Novelty, originally making boot jacks before expanding into a full range of Western accessories including hats. Twister emerged as their hat brand, providing an answer to cowboys who needed functional Western headwear without the premium price tags. The brand carved out a niche by offering honest quality at accessible prices, making Western style available to beginners, working cowboys on a budget, and families outfitting kids who'd outgrow their hats. M&F Western remains family-owned and operated to this day, with the Eddins family still at the helm. While Twister hats are manufactured in Mexico, they maintain the company's commitment to value-oriented Western wear.
Twister focuses on efficient manufacturing to keep prices low while maintaining acceptable quality. Their felt hats use wool and fur blends appropriate to their price tier, while their straw options employ reliable weaving techniques. You won't find hand-blocking or artisanal finishing at these prices, but the construction is solid for the money. Think of Twister as the reliable work truck of cowboy hats—not fancy, but dependable.
“You don't survive 100+ years in the hat business by cutting corners.”
Popular paper straw option. Lightweight, affordable, great for summer basics.
$30 - $50
Popular Models
Premium straw line with tighter weave. Better durability and refined appearance.
$50 - $100
Popular Models
Entry-level wool felt hats. Solid construction for the price, good for occasional wear.
$50 - $80
Popular Models
Step-up option with fur blend felt. Better shape retention and weather resistance.
$80 - $150
Popular Models
✓ Yes — Standard sizing tends to run true. Full size range available from 6 3/4 to 7 5/8.
Felt hats need 1-2 weeks to fully conform. Straw hats comfortable immediately.
Standard fit works for most head shapes.
Acceptable for typical Western wear conditions. Not built for extreme weather. Straw options excel in heat; felt provides modest cold-weather protection.
Twister competes directly with entry-level offerings from Ariat and M&F Western. Against these, Twister typically offers slightly better variety, especially in straw options. However, stepping up to mid-range brands like Atwood or Rodeo King delivers a noticeable quality jump for $50-100 more. Think of Twister as your gateway to Western hats—once you're hooked, you'll likely upgrade.