Handmade custom cowboy hats with bold colors
Prohats stands out for their bold, eye-catching color options in quality fur felt—think Turquoise, Stampede Red, Arizona Sunset, California Wine, Olive Green, Texas Blue, and Stephenville Pink. These aren't your grandfather's conservative brown and black hats; they're statement pieces that maintain quality construction. Their shantung straw line (models 37, 9A, 81, 3B, 56) offers excellent ivory and two-tone options for summer wear. If you want to stand out at the rodeo or on stage, Prohats delivers the color variety that bigger brands don't offer.
Prohats Inc. is a relatively new player in the Western hat market, established around 2022 in El Paso, Texas. The brand carved out a unique niche by going where the major brands wouldn't—bold, vibrant colors in quality felt. While Stetson and Resistol stick largely to traditional blacks, browns, and silverbellys, Prohats embraced the showmanship side of Western culture from day one. They became favorites among rodeo queens, country music performers, and cowboys who want their hat to make a statement. Their made-to-order approach allows for personalization, and all hats are made and shipped from Texas. This specialization has built them a loyal following among those who find traditional color palettes too limiting.
Prohats maintains quality construction while offering their expanded color range. Their fur felt hats are properly blocked and finished, with attention to crown shape and brim curl. The straw line uses quality shantung weave with clean finishing. What sets them apart isn't the construction method—it's the willingness to apply that construction to colors others won't touch. When you need a turquoise felt hat that doesn't look like a costume piece, Prohats delivers.
“You don't survive 100+ years in the hat business by cutting corners.”
Quality shantung straw in ivory and two-tone options. Clean, refined summer wear.
$175 - $250
Popular Models
Bold colored fur felt hats. Full range of vibrant options including Turquoise, Stampede Red, Arizona Sunset, and more.
$250 - $350
Popular Models
Classic colors in quality fur felt for those wanting Prohats construction in traditional tones.
$200 - $300
Popular Models
✓ Yes — Standard sizing available. Check specific model for size range.
Felt hats may need 1-2 weeks to fully conform. Quality construction breaks in smoothly.
Standard fit. Works well for most head shapes.
Fur felt provides solid weather protection. Lighter colored felts may show water spots more than dark colors. Straw line is for dry conditions.
No major brand matches Prohats for color variety in quality felt. Charlie 1 Horse offers some fashion-forward options but not the pure color range Prohats provides. Against traditional brands like Stetson or Resistol, Prohats offers comparable construction at similar prices but with colors others won't make. If color is your priority, Prohats has no real competition.
online
Check for official website or authorized dealers
physical
Higher-end Western retailers often carry Prohats