Atwood Hat Company

Atwood Hat Company has been crafting quality straw hats in Frankston, Texas since 1996, when Dick Atwood founded the company. For nearly three decades, the Atwood family has maintained their commitment to traditional craftsmanship while adapting to modern demands. What started as an operation serving local ranchers has grown into a respected name in Western wear, though they've never lost their family-owned character. Their longevity speaks to consistent quality—you don't survive decades in the hat business by cutting corners.

Craftsmanship

Every Atwood hat is hand-shaped before shipping, a service that many larger brands charge extra for. Their straw hats are constructed using time-tested methods, with careful attention to the brim curl and crown shape. The company takes pride in their finishing work—each hat is steamed and blocked to the customer's specifications at no additional cost. This personal touch is increasingly rare in an industry moving toward mass production.

“You don't survive 100+ years in the hat business by cutting corners.”

Straw hats excel in hot, sunny conditions. Not ideal for heavy rain—the weave can become misshapen if saturated. Great for summer ranch work and outdoor events.

• •Store on a hat rack or upside down on the crown to maintain brim shape
• •Keep away from direct heat sources—never use a hair dryer
• •Clean with a soft brush to remove dust and dirt
• •For stains, use a damp cloth and blot gently—never rub
• •Avoid getting excessively wet; if caught in rain, let air dry naturally
• •Professional cleaning recommended for deep stains

Compared to Stetson and Resistol straw hats at similar price points, Atwood offers comparable quality with the added benefit of free custom shaping. Where a Stetson might cost an extra $25-50 for hand-blocking, Atwood includes it standard. Against budget brands like Twister, Atwood delivers noticeably better construction and longevity, justifying the price increase for serious hat wearers.